Color theory is intrinsically tied to mankind’s history, as you can see from the page in an 1826 manuscript by Charles Hayter.Ĭolor theory goes a lot deeper than “pink is a pretty color.” Psychologists link it to the very evolution of humans connections with certain colors developed after years of associating them with particular objects. This extends even to shades of individual colors, so deep dark blue and light sky blue will also have different effects. Even more interesting, the same colors tend to provoke similar responses in different people in other words, yellow evokes similar feelings in people from Montana to Timbuktu. Just like the words “love” and “bike rack” elicit different emotions, colors like red and blue both create different human responses as well. One of the most famous color theorists, Faber Birren, wrote extensively on the link between colors and our emotional state, particularly in his book Color Psychology and Color Theory. The problem is you can’t tell your company’s entire life story in a logo or storefront-but branding colors provide a shortcut straight to your clientele’s hearts. As a brand, you want to cultivate a strong emotional connection with your customers. What do you think of when you hear the word “love?” Whether positive or negative, it mostly likely conjures a stronger emotional response than when you hear a phrase like “bike rack.”Įmotions are powerful and (whether we like it or not) drive our decision making. “ Colors, like features, follow the changes of the emotions.” -Pablo Picasso Formula for building a brand color scheme.What do different branding colors mean?.But first things first, you need to understand just why branding colors matter so much. We’ll touch on concepts from artistic disciplines-like color theory and art history-and merge them with the best practices for branding, marketing and what a company needs to survive in today’s business landscape. In this article, we’ll run through everything you need to know about branding colors.
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When building a brand-just like when building a house or furniture-you need to understand how to use all the tools at your disposal, and that’s just what we’re going to discuss today. The short answers is they know how to combine color theory with business. The question our articles answer is, Why? So what do they all know that you don’t? According to this Indian Express article, consumers view brands that use blue as more eco-friendly than other colors, even green.
Obviously it’s more than a coincidence that these money-related companies all chose blue for their brand identity. Even other financial institutions like Prudential and Merrill Lynch use blue.
All use blue for one of their dominant branding colors.
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